Business Innovation

Business Innovation

This Learning Object is part of Master AGRITECH EU – Digital Agriculture for Sustainable Development, an Italian one-year specialisation programme organised by University of Pisa, University of Macerata, National Research Council (CNR) and Quinn Consortium (Consorzio Quinn)

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Module details

The module guides students in defining corporate development strategies and redesigning the supply of goods and services accordingly. It focuses on aligning technical and commercial perspectives into a coherent vision of innovation, while strengthening participants' personal capacity to generate creative and effective ideas that can drive meaningful change in agricultural business contexts.


Proposer: University of Pisa (UNIPI)

Organization: University of Pisa (UNIPI), National Reasearch Council (CNR), University of Macerata (UNIMC)

Duration: 6h

ECTS: 5

Shortcut access code: No

Year of pubblication: 2026

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Delivery methods: On Line

Teaching methods: Lectures

Languages:

Learning objectives
  • Define the company’s development strategy and, accordingly, break down and reengineer the delivery of goods and services
  • Align the vision for innovation from both a technical and commercial perspective
  • Enhance participants’ ability to generate innovative and effective ideas
     
  • Scenario based thinking

    Scenario-based thinking as a tool to anticipate future changes and support innovation decisions in agricultural business


    Description: This unit introduces scenario-based thinking as a strategic tool to anticipate future developments, explore alternative pathways, and inform innovation decisions in agricultural business contexts.
    Duration: 6h
    Teacher: Brunori, Moretti, Ortolani, Vergamini, Giua (DISAAA - Department of Agriculture Food and Environment)
    Delivery method: On Line
    Teaching method: Lectures

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